Managing your data is key to any direct marketing campaign.
Understanding and knowing who your customers are, their likes and dislikes, business history, and social-demographics is an important part of any business and will help you to develop marketing strategies which can target both repeat and new customers in the most cost effective and productive manner.
Our data cleaning service will provide you with a free report on the health of your data and records which need updating. These include:
PAF – verifying Royal Mail’s Postcode Address File
Goneaways – identifying records who are no longer at the addresses you hold for them
Movers – providing updated records for people who have changed address but not notified you
Deceased – identifying and removing records where a bereavement has taken place
By processing your data through our data cleansing service we can help you to improve the accuracy of your direct mails (-keyword and link to mailing and storage page) and ensure that you gain maximum value from your marketing budgets.
We can process all manner of data, from competition entries and reply cards to surveys and orders. Our expert operators accurately and efficiently process thousands of forms a day.
Maintaining data accuracy not only reduces the wasted cost of returned mail, it also ensures that your marketing message reaches a decision maker.
Socio-demographic profiling will allow you to actively segment and target your database through various direct marketing and relationship marketing campaigns.
We are registered under The Data Protection Act 1998, and all data is stored and managed in a highly secure electronic environment.