Data Management

Managing your data is key to any direct marketing campaign.
Understanding and knowing who your customers are, their likes and dislikes, business history, and social-demographics is an important part of any business and will help you to develop marketing strategies which can target both repeat and new customers in the most cost effective and productive manner.

Our data cleaning service will provide you with a free report on the health of your data and records which need updating. These include:

  • PAF – verifying Royal Mail’s Postcode Address File
  • Goneaways – identifying records who are no longer at the addresses you hold for them
  • Movers – providing updated records for people who have changed address but not notified you
  • Deceased – identifying and removing records where a bereavement has taken place

    By processing your data through our data cleansing service we can help you to improve the accuracy of your direct mails (-keyword and link to mailing and storage page) and ensure that you gain maximum value from your marketing budgets.

    Data Capture
    We can process all manner of data, from competition entries and reply cards to surveys and orders. Our expert operators accurately and efficiently process thousands of forms a day.

    Database Verification
    Maintaining data accuracy not only reduces the wasted cost of returned mail, it also ensures that your marketing message reaches a decision maker.

    Socio-Demographic Profiling
    Socio-demographic profiling will allow you to actively segment and target your database through various direct marketing and relationship marketing campaigns.

    We are registered under The Data Protection Act 1998, and all data is stored and managed in a highly secure electronic environment.

  • Don't just take our word for it:

    Tribes Travel
    “I used the data cleaning services of The Carrier Group, prior to our annual direct mail. The service saved me money in fulfilment, print and postage by not mailing people who were no longer at the address we had, in addition it updates ‘Movers’ to their new address, which continues to maintain our valuable database. I found the service easy, felt very confident in the process, and appreciated the easy-to-use feedback I got from the work afterwards.”
    Amanda Marks, Managing Director - Tribes Travel