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British Destinations 2014 Brochure Front Cover Awards

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British Destinations 2014 Brochure Front Cover Awards

The 2014 British Destination Awards were held at the conference dinner at the Ramada Plaza in Southport on the 16th of June.

With the rise in postage costs and budgets being continually cut you would expect the quality of brochures to be affected. This year entries showed no sign of either reducing the quality or effort put into making some outstanding printed material.

For the brochure covers, there were 150 points available and the winner scored 122 points. The top 5 were separated by just 5 points.

Highly Commended – Visit Stoke

The judges thought this brochure was very much ‘on trend’ with it’s vintage look and feel. A convenient, portable size and offered a strong portrayal of the area.

Joint 3rd – Visit Bournemouth

The judges thought this brochure used a ‘less is more’ approach, it had a clean, quality feel with a very strong image and masthead.

Joint 3rd – Visit Llandudno

The judges felt it offered a modern, clean bright cover design. It was a modern take on a traditional guide. It was fresh, with strong imagery and racked well.

2nd Place – Visit Eastbourne

The judges felt there was a strong use of imagery, subtle use of spot UV varnish, it used bright, vibrant colours, had good rackability and a strong masthead.

1st Place – Visit Blackpool

The judges felt this was something different to the main flock of guides. It had a contemporary, modern feel, highly creative yet understated and matched well to its target market.

L to R:  (Image courtesy of Ian Rayner – Tourism Services Manager – East Riding of Yorkshire Council)

Philip Welsh – Head of Marketing Services – Blackpool Council

Alan Cavill – Assistant Chief Executive, Regeneration Tourism & Culture – Blackpool Council

Councillor Graham Cain – Cabinet Member for Tourism and Leisure – Blackpool Council

Alistair Bruce – Business Development Manager – The Carrier Group

Gordon Marsden MP – Shadow Transport Minister – President of British Destinations