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market research

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The successful business understands its customers and treats them as individuals.

It anticipates their needs and adapts to ensure they're satisfied, building loyalty and ultimately increasing profitability.

Carrier Direct is dedicated to helping you understand your customer better...helping you see more clearly.

Our in-house call centre, mailing house and data processing capabilities mean we can offer tourism businesses a unique service which harnesses all these resources alongside our in-depth knowledge of UK tourism.

We do this through providing a range of marketing research services including:

  • Conversion research
  • Economic impact analysis
  • Surveys by post
  • Surveys via the Internet and email
  • Surveys via telephone
  • One-on-one interviews
  • Focus groups
  • Desk research
  • Best practise case studies

These services are designed so you have the necessary information at your fingertips to make the right business decisions.

This means we only do research which will provide practical results for your business; anything else is meaningless.

Take a look at what our customers think:

Cumbria Tourism commissioned Carrier Direct Marketing and Customer Maze to undertake conversion research on our leading printed guide. The work was done professionally and with little or no hassle to us the client and the results have proved to be hugely valuable, providing guidance and direction for future activity.
direct marketing case studies
Alex McCoskrie
Cumbria Tourism

We have used Carrier since 2003 to distribute the Durham Accommodation Guide as well as completing a recent Conversion Research project which helped us identity our customers and adapt to ensure they are satisfied. My customer account manager and the research team have been very helpful in putting together a package that suited our Accommodation Guide and and all times have offered a very professional service.
direct marketing case studies 
Sarah Burn
County Durham Tourism Partnership

We found the conversion research invaluable for our Bridlington guide and Visit Hull and East Yorkshire Guide , the service and communication from Carrier Direct was first class as always.
direct marketing case studies 
Carol Heyhurst
Visit Hull & East Yorkshire

Carrier Direct Marketing had a terrific understanding of our conversion research requirements. The process from start to finish was professional, efficient and the final report provided everything we needed to know.
direct marketing case studies 
Laura Dickson
Maidstone Borough Council

For further details on any of our market research services, please Contact Us.

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Do you understand your
    customers?

Our services are designed so you have the necessary information at your fingertips to make the right business decisions.

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 Client Testimonials

Testimonial from TANY

For 2012 to 2015 Carrier Direct Marketing have produced the Tourism Association North Yorkshire's Visitor Guide. With their ability to do their job well, especially with novice clients like us, it was almost a forgone conclusion that we should ask them to produce our website. We were not surprised when they produced an excellent web site www.visityorkshire.com. and within days it was ranking with the best on the search engine ladder. Thank you Carrier Direct Marketing and Clevera the web arm of the business.  direct marketing case studies

Chris Parkin
TANY Director

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